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Hiroaki Nakanishi

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Nestle Japan launches instant coffee with reduced caffeine content

Nestle Japan has launched Nescafe Gold Blend Caffeine Half, an instant coffee containing half the caffeine of standard options, targeting consumers wary of caffeine intake. With 30% of Japanese avoiding coffee due to caffeine, the company aims to increase the market share of decaf and low-caffeine products to 20% by 2030. The new product will be available in 20-stick packs at select drugstores and on Amazon starting in March, with plans for additional formats in the future.
Inside FMCG
Japanese Yen Nestlé S.A. JPN Hiroaki Nakanishi
Regulatory & Legal, Press Release
08:47 06.01.2025
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